Kroeber-Riel, Werner; Esch, Franz-Rudolf
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand prof ...
In stock since: 05.08.2015
Expected to be available from: May 27, 2024
Prof. Dr. Werner Kroeber-Riel, Begründer des Instituts für Konsum- und Verhaltensforschung (IKV) an ...
In stock since: 17.12.2013
Expected to be available from: Jun 14, 2024