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Boyd, Drew

Branding Foundations

Strong, effective brands give you a competitive advantage in the marketplace and help you weather th ...

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Boyd, Drew

Key-Account-Management

Um zu wachsen und zu expandieren, muss ein Unternehmen sein wichtigstes Kapital schützen - das sind  ...

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Boyd, Drew

Identify Sales Growth Opportunities

Sales growth is essential for both frontline sales professionals as well as sales managers. There ar ...

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Boyd, Drew

Measure Salesforce Effectiveness

If you don't measure the right things at the right times, you'll miss big opportunities to improve y ...

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Boyd, Drew

Ihr Urteilsvermögen verbessern

Wollen Sie im Beruf bessere Entscheidungen treffen? In diesem kurzen Kurs zeigt Ihnen Professor Drew ...

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Boyd, Drew

Les fondements du branding

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Boyd, Drew

Les fondements de la gestion commerciale

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Boyd, Drew

Les fondements de l'innovation commerciale

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Boyd, Drew

Rédiger un plan marketing

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Boyd, Drew

CMO Foundations: Driving Innovation

In most organizations, the responsibility for innovating products and services falls to the CMO. But ...

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Boyd, Drew

CMO Foundations: Measuring Marketing Effectiveness (ROI)

Marketing one of the most important investments a company makes to be successful. Measuring effectiv ...

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Boyd, Drew

Innovación en la empresa

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Boyd, Drew

The Six Biases of Decision-Making

Want to make better decisions at work? In this short course, author, innovation expert, and professo ...

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Boyd, Drew

Marketing for Social Change

Aligning your company's marketing with a good cause can both bolster your company's reputation and h ...

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Boyd, Drew

Fundamentos del marketing

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Boyd, Drew

Writing a Marketing Plan

No successful journey starts without a roadmap, and no successful marketing endeavor starts without  ...

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Boyd, Drew

Fundamentos del branding

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Boyd, Drew

Fundamentos de Inovação Empresarial 

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Boyd, Drew

Die Teamkreativität steigern

Denken Sie auch manchmal, "ich bin einfach nicht so kreativ"? Da sind Sie nicht allein. Aber Firmen  ...

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Boyd, Drew

Marketing Foundations

Marketing is a high-stakes game. Whether you're starting your career or trying to sharpen your skill ...

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