Onleihe. Running a Design Business: Creative Briefs

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Running a Design Business: Creative Briefs

Running a Design Business: Creative Briefs

Person: Stone, Terry Lee

Year: 2013

Expected to be available from: May 26, 2024

Contents:
Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document.

Title: Running a Design Business: Creative Briefs

Person: Stone, Terry Lee

Publisher : LinkedIn

Category: eLearning, Software & Programmieren, Grafik & Video

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Loan period: 180 days